Unlisted shares of Quora, the online connectivity portal,are available on Minance Private Market.
Quora is a US-based social media startup that connects people from worldwide and is a community of intrigued individuals. A question-answer platform where reliable responses are recorded, creation of up and downvotes, etc.
The Palo Alto-based social media platform was launched in 2009 and did not have any particular revenue model until 2014. Later that year Quora joined the startup accelerator Y Combinator and the company was put into high gear. It received a funding of $226 million from a pack of 14 investors including Peter Thiel, Tiger Global Management, Josh Hannah, Sam Altman, and others.
The company follows a model of making money by the advertisements which are shown to the users’ basis the questions and answers put up by them. Since then, Quora has been on a high spree and making its revenue multiply each year. A unique revenue model for unlisted shares.
In 2018, Quora recorded annual revenue of $8 million due to its increasing usage by the public and the advertisers getting eager to put their advertisements on the platform.
Since the COVD-19 pandemic has taken over the world, the users of Quora have become more active, and in January 2020, Quora reported 300 million unique users monthly. To invest in the unlisted shares of a platform loved by the public comes a massive premium.
Due to the increased usage of Quora, the company has decided to revamp and revise its advertising strategies in April 2020. The main focus of where the revenue generated is the advertisements. Thus, the development and management of advertising is a must for Quora. A company working in the times of pandemic to further increase its value will surely attain a high worth of its unlisted shares in a traders’ portfolio.