Kurlon Limited is one of India’s leading mattress selling company and has its unlisted shares available for purchase on the Minance Private Market.
Founded in 1962, Kurlon Enterprise Limited has been in the mattress market in India for a long time. It offers comfort solutions ranging from bedsprings, cushions, polyurethane foam, and even home furniture. Kurlon is one of the leading Indian brands of mattresses, furniture, and furnishing products in India. The brand is available pan-India through 7000 plus multi-brand outlets, 1300 plus franchise outlets and has 35 exclusive brand outlets across (CoCo) the country today. Kurl-on has 72 branch and stock points and it has strategically located their productions in 10 different regions. manufacturing facilities are located in- Karnataka, Orissa, Madhya Pradesh, Uttaranchal, and Gujarat. Mr Asutosh Vaidya,CMO, Kurlon in 2019 said that the company is planning to become a 2000 crores company in the next three years.
Kurlon has been doing well since its inception, but die to certain competitors overtaking the market, Kurlon had various strategies put in action, which shows that it would not be disinvestment to go with Kurlon’s unlisted shares.
February 2019, Kurlon decided to invest ₹200 crores in its product portfolio and expand it further by bringing in the latest technologies to keep up with the pace of innovation and the changing demands in the market.
The launch of ‘STR8’ technology, which was a first of its kind in the market, gave Kurlon a first-mover advantage to tap the right customers and multiply its revenue figures, which would eventually increase the value if its unlisted shares in any portfolio.
Furthermore, Kurlon has launched another exclusive in-house brand, ‘Home Komfort by Kurlon’, along with its existing brand ‘Kuron Homes’. The company has plans to open more than 2000 outlets in the next two years, which will target mass, mid-market, high-end as well as the premium segment of the economy.