Awarded as #1 meditation app on the iPhone by Apple itself, Calm is growing in its business with its unlisted stocks available on the Minance Private Market.
With its unique ideology of meditation and relaxation aid to its users, Calm has created a good base in the market. For the year ended March 2018, Calm application gave a valuation of $250 million, which was the same as its competitor Headspace, which has been in the market much longer than Calm.
Moreover, the $25 million investment by San-Francisco based Insight Venture Partners, which further increased the value of the company and its unlisted stocks.
Calm provides its users with a guarantee of getting better sleep at night, helps in boosting confidence, and reduces stress and anxiety by the mode of meditations, bedtime stories, and soothing music. This business type is considerably unique and is surely profitable in any situation. Thus, a premium is always attached to such unlisted stocks.
The Calm app is doing extremely well due to its social media campaigns and promotions which adds a lot more value to its unlisted stocks.
During its initial years, Calm was available as an application for individual users only, but in 2017 when its revenues totaled up to $75 million for the year, Calm decided to aim further.
The application has a special feature for signing up as a member that allows the employees to access Calm data within their salaries.
In May 2020, Kaiser Permanente has decided to offer the services of Calm application free of cost to all the patients and members. This is a huge marketing step for the company as Kaiser has over 12.4 million members around the world. A strategy that will increase the valuation of Calm and make it more profitable for the portfolio it’s added to as a pre-IPO stock.