- “Home of the Whopper”, Burger King India has its pre-IPO stocks accessible on Minance Private Market. It is a private foreign company subsidiary of Restaurant Brands International, Inc. Burger King India has an authorized capital of ₹350 crores and paid-up capital of ₹265 crores.
Burger King has been able to survive in the Indian market, a vegetarian dominated population, by introducing different variants to ensure they cater to all types of customers, presenting a retention strategy to increase its pre-IPO prices. Since 2014, Burger King has opened 200 restaurants nationwide and has shown an incredible sales growth of almost 66% in 2019 that makes a notable impact on its pre-IPO stocks.
For the Indian market, Burger King India partnered with the Mumbai Indians cricket franchise as their official partner for the IPL T20 League, and launched “Mumbai Indians Masala Whopper”.
Furthermore, in October of 2019 in Argentina, Burger King launched, “Day Without Whopper” where it stopped selling their main product – The Whopper, for a whole day to redirect customers towards McDonald’s. The reason to initiate this drive was to help McDonald’s with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac signature burger they sold. The day is globally known as “McHappy Day” and for apt reasons.
A move before the pre-IPO stocks of Burger King to stop selling their signature product, turned out to be beneficial. Thus, leading to an increase in the valuation of its pre-IPO stocks.
In March 2020, the Singapore-headquartered private equity firm, Everstone Capital, decided to sell 4-5% of its 99.39% stake from the pre-IPO stocks company, to Oman India Joint Investment Fund for Rs 100-150 crores. This happened as Burger King postponed its launch of IPO and any sale made will be considered as a pre-IPO sale, an added reason to buy its pre-IPO stocks and stack up on the premium.